Legal

How Bloomli verifies reviews

Last updated: 22/08/2026

How Bloomli handles customer reviews and what gets checked.

Why this page exists

Since 28 May 2022, section 5b(3) of the German Unfair Competition Act has required traders who display reviews to disclose whether and how they make sure those reviews come from real buyers. This page answers exactly that.

Where the reviews come from

Reviews can reach Bloomli in two ways:

After a purchase: Bloomli asks for a review by email. That request goes only to people who actually ordered from Bloomli.
Voluntarily via the review form: in the Reviews area on the home page anyone can leave a review, even without being asked.

How Bloomli checks authenticity

Every incoming review is read at Bloomli and approved by hand. Nothing is published automatically.

The review form lets you add an order number voluntarily. If it matches an order in Bloomli's shop system, the review is marked as a verified purchase. The order number and email address are used only for that match and for a possible follow-up question. They are never published.

Reviews without an order number cannot be matched to a purchase, so they appear without that label. That way every single review shows what it is based on.

What Bloomli does not do

Bloomli does not buy reviews and does not hire anyone to write them.
Bloomli offers nothing in return for positive reviews: no discounts, no vouchers, no free items.
Bloomli does not write reviews itself and never passes off an invented voice as real. Until a genuine review exists, the review area stays empty, apart from the clearly labelled example cards explained in the next section.
Bloomli does not change the content of a review. Replies from Bloomli appear visibly underneath as replies.
Bloomli does not delete a review just because it is negative.

Example cards while there are no reviews yet

Bloomli is new, and to date not a single genuine review has come in. So that you can still see what this area will look like, the home page offers a checkbox that reveals a handful of example cards.

These cards are made up and written by Bloomli. They are hidden by default, appear only after a deliberate click, each carry an “Example” badge and sit under a clear warning. They count towards no average and no review total. As soon as the first genuine review is approved, they disappear completely.

When Bloomli removes a review

A review is only withheld or removed later if it

contains insulting, discriminatory or unlawful content,
discloses personal data of third parties,
clearly does not concern Bloomli's products,
contains advertising or links to other offers,
or is obviously fake.

In those cases the reason is documented internally.

Average ratings

The overall score shown is the unweighted arithmetic mean of all published reviews. Every published review counts, positive and negative alike, including the individual scores for quality, looks, delivery and service. The number of reviews is always shown next to it so the figure can be judged in context.